With the quantity of individuals shopping on the web on the ascent, and the quantity of online stores truly expanding, it’s getting increasingly more significant for retailers and Web based business stores to realize how to enhance and elevate their sites to build website guests and incomes. This is a perfect era for anyone who wants to train from beginner to advanced digital marketers looking to learn new skills or hone existing ones. We will be looking at the Ultimate Guide to Digital Marketing in full insights on Social Media Marketing, Content Marketing Strategy and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.

Course Outline:

• Introduction to the course (DIGITAL MARKETING)
  
• Your Digital Marketing Strategy Template
• Developing a Content Marketing Strategy
• Crafting a Digital Advertising Plan
• Understanding Social Media Marketing
• Following Email Marketing Best Practices
• Designing Your Search Marketing Strategy
• Applying Website Analytics to Your Digital Marketing
• Leveraging Conversion Rate Optimization to Drive Growth
 

Requirements:  

1. Completed Application form
2. Higher/Secondary Certificate or equivalents (e.g., O/A’Level, WAEC/NECO)
3. Must be at least 18 years of age and or below 27 years of age
4. Evidence of English Language competence: TOEFL (65 IBT) or IELTS (5.5) or English Grade C+ (Secondary Transcript). Students without these documents will take the English proficiency exam on campus following their arrival.
5. Scanned copy of international passport
6. Two passport size photos